Brokerage firms spend millions of dollars in promotion and advertising to convince you that you need them to effectively manage your money. Whether or not this is true is the subject of numerous other books and publications.

Brokerage firms sell financial products and services. In dealing with anyone in the selling business, you must always be vigilant and somewhat skeptical when it comes to the motivation of the seller. This is all the more important in dealing with the products and services associated with brokerages, as an unsuitable product or service can lead to financial ruin. As a consumer of financial services you need to know how to protect yourself.  Loya & Associates can protect you.  Please give us a call.