Financial asset management is a term used to describe a plan for the maintenance and guidance of an investment portfolio. The management component of financial asset management indicates that someone will be actively determining the type of investments in the portfolio, the allocation amongst the type of investments, the length of time they will be held and any changes to the style and structure of the portfolio and its management.

Proper financial asset management is not as complicated as some may make it out to be. Above all else it requires discipline. There are numerous sources of guidance and information available to those who want to take on the challenge, and more and more people are accepting this responsibility for themselves. However, there are still many people who do not feel they have the time, acumen or discipline to handle their own financial asset management and look to others to manage their assets for them